Initially created in 2004 to cater for a need to keep students at Harvard University connected, the social media site Facebook has gone to become one of the most recognised brands on the planet. Before the owners finally opened their services to the public domain, the social media site was already broadening its reach into other high schools and universities.

Facebook started trading on the NASDAQ on the 18th of May 2012 to become what is now widely recognised as one of the most successful start-ups of all time. As of June 2017, the portal had over 1.3 billion users. The founders are credited with pioneering social networking as we now know it.

Trading Facebook

  • It probably comes as no great surprise that the company’s Initial Public Offering is likely to go down as the biggest in internet history. In an astonishing turn of events, Facebook added a further 25% to its share offering 2 days prior to the opening of the IPO due to excess demand. This led share prices to climb to $38.00.
  • The mega-company boasts a current net income of a staggering $10.217 billion that it makes mostly from advertising revenues and it has a growing string of acquisitions. These include WhatsApp, Instagram, Oculus VR, and Messenger.
  • Facebook is listed on the NASDAQ, NASDAQ-100 Component, S&P 100 Component, and S&P 500 Component as “FB”. It has proven itself as the most successful start-up ever.

Trading such buoyant assets as Facebook requires the use of cutting-edge technology and a range of innovative money management tools. Such tools should include both educational aids and systems to manage trading capital through alerts and pre-set controls. The use of such technologies enables traders to make the best-informed choices.